Heineken DOT

I contributed to the design of the user interface (UI) to make the platform more attractive and easier to use.

Objective

The main goal of Heineken DOT was to create an innovative B2B e-commerce platform that simplified the process of buying and distributing beverages in the sector — providing an intuitive, user-friendly buying experience for customers while improving operational efficiency and boosting sales.

Design challenges

The project meant handling a large product catalog, implementing advanced and personalized search, making bulk ordering easy and ensuring smooth, intuitive navigation. The interface also had to reflect the Heineken brand and deliver a consistent experience across different platforms and devices.

Design

I worked on a clean, brand-aligned interface that keeps a complex catalog easy to browse, with clear paths to search, order and reorder.